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Feb 14, 2018

Are you giving your business the love and attention it deserves?

Category: News
Posted by: rroan

Sometimes, as business owners, it can be easy to lose ourselves. We spend so much time working day in, day out that it can be difficult to come up for air and actually nurture our own businesses. This is especially the case if you’re a service-based business.

This month, in honour of Valentine’s Day, we look at how you can spend more time loving your business and showing it the appreciation it deserves…

Remember the spark
If you feel like you’ve lost your business spark, take yourself back to when you first started out and remind yourself why you did it. What was your original idea? What was exciting about it? How have you impacted clients? What have been your key achievements? Reflect, re-evaluate and reconnect with your business.

Spend time on your own marketing
It’s important not to over-service your clients and take some time in the interest of your own business. Focus on your own marketing efforts, whether this is through blogging and building yourself up as a thought leader/industry expert, refreshing your website or seeking new opportunities to win new clients.

Look into training and development
It’s important not to get complacent in your role. As the industry changes around you, it’s always worth learning more and developing your knowledge and skills further. Why not challenge yourself? Look into training and development opportunities and attend relevant conferences and industry events. It could help inject new and exciting ideas into the business, not to mention it’ll help you stay ahead of the competition.

Review plans, objectives and goals
No matter how small or large your business, always remember to consider the big picture and review your business plan. Are you on route to achieving your goals and objectives? Have they changed and do you need to reassess? Make sure you set enough time aside in your calendar to review your plan and track progress in achieving your goals.

Relieve stress
‘Me’ time is essential for any business owner. Take time out to enjoy your hobbies, book a holiday and get into the habit of practicing mindfulness which is proven to be a great stress buster. Whatever stress relief works for you, do it. When you’re happier, you’re more productive and not only will your customers notice it, your business will be all the better for it.

If you are struggling to set aside time to work on your own business, it could be worth working with a coach or mentor to help hold you accountable and offer advice. If you would like to have an informal chat with a member of our team to see how we could help you to fall in love with your business again, call Ruth on 07899 847431.

“To be successful, you have to have your heart in your business and your business in your heart.” Thomas Watson